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Discover the magic of Mexico in every beer from La Bru
from Michoacán to you.

More than just a beer…We honor the traditions and the legacy of its people.
Proudly made in Morelia…We capture the essence of craftsmanship.
Every bottle is…An invitation to explore the rich culture of Mexico.

Our cream ale brewed with Authentic Maíz Azule AKA Blue Corn from meseta Purepecha brings smooth and refreshing textures with the rich, earthy sweetness of corn, delivering a flavor as vibrant as the land it comes from. A truly unique and unforgettable taste of our country. A tribute to Maíz Azul, a symbol of Mexico’s rich agricultural heritage, cultivated by indigenous communities for centuries.
In the heart of the Meseta Purepecha, where the whispers of our ancestors echo through the fields, lies a treasure of our heritage: Maíz Azul AKA Blue Corn. For over 7,000 years, this vibrant blue corn has been nurtured with wisdom and tender care, passed down through generations of dedicated farmers. Every kernel pulses with a story of love, tradition, and deep respect for our beautiful Mexico. Discover our magic.

Crafted with passion and precision, our IPA is a bold, hop-forward brew that commands attention. This is a brew that delivers a perfect punch of bitterness and a crisp, refreshing finish. It’s more than IPA -it’s the spirit of a Mexican craft, brewed for those who crave intensity and originality in every sip. In tribute to Vizcaino, a bio-natural park in Baja California Sur, Mexico, declared a World Heritage site by UNESCO in 1993.


Between mountains, plains, beaches, and rocks, 126 species, as unique as the land on which they walk, are hidden from the world. Their white palms still hide rock squirrels and gray whales. Discover our magic.

Our Mexican Lager is a light, crisp, and refreshing escape in every sip. With its bright golden hue and clean finish, it’s the perfect balance of subtle malt sweetness and a hint of Mexican corn. It delivers a smooth, easy drinking experience that embodies the vibrant energy of our country. In tribute to the majestic volcano named “Iztaccihuatl,” a sacred summit located on the border between the states of Mexico and Puebla was declared a national heritage site in 1935.
Two million years ago, the earth shifted around a fracture called Clarion, and a legend stood up to 5200 meters. Some say that she was the daughter of a king, others believe she was a woman destined to be an empress, and so many affirm that she was the most beautiful woman. Everyone agrees that her snowy peaks protect what was once a great love.

Nov 2006

We are LA BRU, a Mexican brewery that, since 2006, has proudly embraced the essence of being deeply Mexican. Our passion goes beyond brewing beer—we create unforgettable experiences. From selecting the finest ingredients to delivering every bottle with care, we are committed to excellence in every step.
Jul 7, 2023

Now more than ever, we feel the need to reconnect with our roots—the traditions that define and shape our identity. We believe that the future lies in deeply understanding and honoring our culture. By preserving it, we rediscover who we truly are.
Nov 15, 2024

At LA BRU, we’ve transformed our love for beer into a tribute to the rich culture, history, and beauty of Mexico. Every bottle we craft is a celebration of this incredible country. So, when you choose LA BRU, you’re not just enjoying a premium beer—you’re becoming part of something bigger: the magic of Mexico.